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Know Your Meta Tags.

Day to day, we speak with clients who want to improve their website and want to know why they aren’t achieving favorable search engine placement. One of our first courses of action is to visit their site and see whats currently going on. All too often we’re shocked at the result; NO meta tags!

A local business owner called me yesterday for some advice on how to improve his search engine placement and overall web presence. One of my initial questions for him was to ask what keywords he’s targeting in the web sites meta tags. Surprisingly, he had not the slightest clue what I was talking about. While you can argue that meta tags should be incorporated into the site when its being built, its critical the meta tags are there in any stage of your website.

Two of the most important meta tags are keyword and description.

Your META keywords are what search engines target when a user searches for your product or services.

Your META description is the text that’s displayed under or along side your link in search engine results.

Well written, accurate and relevant meta tags will bring more targeted traffic to your site.

Plain and simple; if you don’t have anything to look for, people wont be able to find you.

Let the experts at Inverted Gravity give your site a free quote/analysis, and start profiting today.

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SEO and your Small Business

Much like having a fancy front window, your website is your store front, and a virtual representation of your company. In order to get traffic, your website code must be optimized specifically for your business niche. Making sure your website code is properly optimized is crucial to maintaining your web presence.

A “good” site doesn’t necessarily mean a site that’s loaded to the brim with bright flash and other animations. While they are certainly visually important; no one will see them if they cant find your website. A properly optimized page will help ensure customers find you when they begin their search for your product. Eighty percent of all online transactions start with a search- Google alone processes 200 MILLION searches per day. Of all those people, 75% never scroll past the first page of results. These are some pretty impressive numbers. As you can see, its imperative that your business have a top ten placement within major search engines.

As you may be aware, basic search engine results are classified as “organic.” These are the result of “bots” that constantly crawl and monitor websites, looking for the most relevant information supplied for specific keywords. These bots take into account the text on your webpage, how often your keywords appear in the text, as well as how many sites are linking back to yours as a source of quality information. Text equals more information, and a well informed customer is a customer that makes a purchase.

Optimizing your page to include the best keywords for your business should be taken into consideration during the conception and design of your companies’ website. Your domain name should even contain keywords, where appropriate.

SEO Specialty companies provide your website with their search engine expertise and implement the proper techniques that will improve your organic ranking. Often “web design” companies do just that – design. Your best bet is to pick a SEO company that provides service after you pay them; someone that will work with you to continually make sure your site is optimized for better performance and does what’s best for YOUR business – not just theirs.

You may hear of “secrets” your web designer doesn’t want you to know – we don’t believe in keeping secrets from our customers. At Inverted Gravity we believe in educating and providing service, which we think is the reason why you’re looking for an SEO expert. Give us a call, 570-208-2528

The title should be descriptive and highlighted for sustained interest. The first words should be the ones which are most searched by the customers.
SEO keywords should be placed in headlines, first paragraph and subtitles of the content.

Use the keywords in hyperlinks too. Search engines look for important keywords, and it helps when the name of the page you hyperlink to has the same keyword as in your hyperlink.

Write the website content, concentrating on one keyword or keyword phrase on each page.
Use the “add your URL” link found on the search engine site, submit your site to the major search engines. Having links with good quality sites get you top rankings with some search engines. It is therefore worthwhile to consider reciprocal linking with complimentary sites as yours.

Search Engine Marketing-Web Site Exposure
When setting up an online business, it is essential that marketing be given due importance as in the case of any other business. This can be done very effectively by employing the latest strategy – Search Engine Marketing, or SEM.

It is best to get an online SEO advertising company to handle the search engine marketing campaign. A good and experienced search marketing company gets you high online exposure. With their experience, SEO expertise and knowledge of the Internet, the search marketing company can ensure that a viable SEO marketing campaign is put in place for the on-line business.

The site design has to be theme-based with best SEO keywords and keyword phrases to draw audience attention.

After site design and hosting comes website visibility. An aggressive advertising campaign ensures a high visibility in more places for more search engines. A search engine marketing company will submit the site to major search engines and other sites, which then rank the sites.

Once submitted, the website should be maintained and monitored frequently for better search engine placement. An updated site retains its top position on search engines and keeps up with the fast, ever-changing trends of Internet industry. A good SEM service and SEO website helps the businesses attain success and meet its goals.

Do your homework before beginning a search for a SEO company. Contact lots of firms through phone or internet to get information about their SEO services. Try to learn as much as possible from the companies willing to provide more and more information. Prepare a list of the SEO companies from whom you wish to seek the services. Inverted Gravity, based in Wilkes-Barre, PA is a premier leader in the field of SEO/SEM

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One major positive is that social networking makes it easier for YOU to find YOUR customers. While face to face contacts are still vital, social networking can be just as valuable in establishing and maintaining personal contact with colleagues, other business owners and customers.

If you have a good product or service, social networking also makes it easier for your customers to publicly share their positive experiences, and hopefully, pass your business onto their friends or link somewhere on the web.

Social network blogs enable you to dispense your expertise to a wealth of people, and potentially establish yourself as an expert in your field, which of course would drive customers to you.

Social networks aren’t only for business to consumer uses. Business to business networking is a great way to accumulate referrals for your goods or services. Its important to establish and build your online reputation as you would in a brick and mortar setting. In an ever changing business climate, the ability to communicate with colleagues is critical for success and staying one step ahead of the curve.

If you aren’t familiar with the ins and outs of social media, there are plenty of businesses to help you with social networking. Companies such as Inverted Gravity are establishing themselves as the leaders in social networking, assisting businesses in creating their online identity.